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SIP Brand.....not corporate!

Brand Gift Hand Painted Kitchen Towels SIP Stores Wine Country Wineries

SIP Brand.....not corporate!

One of the things we discovered during our selling spree in Wine Country is the different approach Wineries and Gift Shops. How they interact with their customers and present their products. Many of the Wineries and even some shops have a definite corporate feel. When it comes to their gift selection they only want to promote their brand. We get it! We want to promote our brand too. However, we are coming to realize that our brand will never be corporate if we can help it. It's just not the style for SIP. We always want to keep a personal...

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Buyers feedback

Brand Buyers

Buyers feedback

We are learning the importance of listening. Buyers will give wonderfully creative feedback. If we were to score ourselves based on their critique it would be an A+. We also get to hear their wish list for products, which is really valuable information. This is awesome feed back for us, but also a reminder to stay authentic to out brand, and not get caught in the fray of ideas that are outside out current vision. There is never a shortage of ideas! We would love to please everyone, but with deep listening and contemplating we realize this may dilute our...

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